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Jul 22, 2010

Bum Boosting Undies Boom... thanks Beyonce

Some admirers of the female form have suggested that celebrities like Beyonce and Kim Kardashian in recent times have reignited popular desire for a curvaceous figure. Some say the flame never died.

A telling sign is always when particular fashion companies cash in on such trends, like the latest to emerge “Booty Pop”: a company that produces underwear that give you that Snoop Dogg hoochie-mamma bootie you have always wanted but that no amount of squats could achieve.

Mastermind behind the butt-boosting wonder, 26-year-old Montreal wedding planner Azar Jazestani comments, "It's not so hot to have a pancake a** these days".(news.com.au)

Apparently the undies contain “egg-shaped” foam pads which pad out the back way – Brazilian style – and you’ll soon be able to grab a pair from Bed, Bath and Beyond? (I think they definitely fit into the “beyond” category).

Are you GetUpGo-er’s keen to pick up a pair? Do you think they will take off in Australia?

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